About

Announcing GoingPro – A Totally NEW Way to Reach Emerging Professional Photographers

“Everyone is fighting over the same piece of pie!  We’re going to go out and make a new pie!”   Scott Bourne, Nashville, 2010

Skip Cohen and Scott Bourne, combined, have more than seven decades of experience in the photographic industry. Imagine what would happen if they combined forces to help educate more photographers!  It’s time for the industry to be introduced to GoingPro.

The idea for GoingPro germinated after countless discussions with photographers who were either trying to break into the photography business or those who wanted to improve their income from an existing, newer, photo business.  The educational materials created for the program come from studying these photographers, their needs and the holes in the current training available.

About the GoingPro Staff


GoingPro Co-Founder, Skip Cohen
, is President/Founder of Marketing Essentials International, a marketing  consulting firm specializing in projects dedicated to photography. Officially incorporated on May 1, the company launched its website, kicked off Skip’s Summer School with 15 different speakers and established one of the fastest growing individual blogs in professional photography, all within the first 60 days.

He is past President/Chief Operating Officer of Rangefinder Publishing Inc. and previously had responsibility for Rangefinder Magazine, AfterCapture  Magazine, the Wedding and Portrait Photographers International Association and the WPPI Convention and Trade Show.

His career in the photographic industry started at Polaroid in 1970 in the emulsion development group in R&D. During his 17½ years with Polaroid he held positions in research, personnel, customer service, both overseas and domestic and US Marketing. As president of Hasselblad USA as President/ CEO.During his twelve years at Hasselblad he founded Hasselblad University, today Hasselblad’s worldwide educational arm; expanded the Hasselblad newsletter to a quarterly magazine and helped to establish Hasselblad as a leader in marketing and education. In 1998 at the Swedish Embassy in Washington, Skip and his management team were recognized as the best Swedish company in America.

He has served as PPA’s Industry Advisor and Board member, Vice President of the Photographic Manufacturer’s and Distributor’s Association, member of the board of directors of Photographers and Friends United Against AIDS, board member of the Center for Creative Photography, originally founded by Ansel Adams, the Photographic Hall of Fame and P.H.O.T.O. Foundation created to help photographers who were victims of Hurricane Katrina.

Skip has written five books on photography, “The Art of Wedding Photography,” “The Art of the Digital Wedding,” and “The Art of People Photography with Bambi Cantrell.” “Don’s Blair’s Guide to Posing and Lighting Body Parts.” and “Wedding Photography from the Heart,” co-authored with celebrity wedding photographer Joe Buissink.


GoingPro Co-Founder – Scott Bourne
is a digital media pioneer and has been involved in photography for more than three decades. His award-winning photography has appeared in more than 200 books, magazines, newspapers, television shows, fine art galleries and websites. He’s the author of five photography books including his most recent, GoingPro, co-written by Skip Cohen, which is expected to be released by Random House in the spring of 2011.

Scott’s led workshops and seminars, taught for or spoken at conferences or events sponsored by Palm Beach Photographic Center, Cooperative Communicators of America, The National Association of Photoshop Professionals, CreativeLive.com, Lynda.com, the National Association of Broadcasters. North American Music Merchants, MacWorld, Washington Professional Photographers Association, WPPI, PartnerCon, The Professional Photographers of America, Seattle Art Center, Marketing Essentials International, The Consumer Electronics Show and Olympic Mountain School of Photography.

Scott holds the designation Apple Certified Professional Trainer (T3) for Apple’s Aperture. He’s also previously held the designation Certified Adobe Photoshop Instructor. He was one of the first photographers to receive the Professional Photographers of America’s Certified Professional Photographer designation and also holds the Master Photographer designation awarded by the Washington Professional Photographers Association.

Scott’s business acumen and marketing skills have landed him on the boards of directors or advisors for dozens of media companies and Internet startups, as well as several large photographic-related businesses.

To see Scott’s work go to: http://scottbourne.smugmug.com/